Alex Consani stars in Coperni’s FW25 campaign

We saw it in Paris: Coperni turned its FW25 fashion show into a LAN Party: 200 gamers and digital enthusiasts sat alongside the guests in a space that recreated the fever of the first LAN parties. Tangled cables, flickering screens, sweat in makeshift basements, and that feeling of freedom and optimism that defined the golden age of the human internet. Now, the campaign recaptures that spirit and brings it to the visual plane with Alex Consani—who, incidentally, closed that show—as its protagonist.

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Karim Sadli captures her in different avatar states, transforming iconic runway looks into video game characters. The scene: white light, a clean set, an acrylic chair as the only object. Just enough for Consani’s body to mutate and the digital to be hinted at without needing to be explicit. In the middle of it all, there is an impossible-to-ignore pop culture reference: the controlled posture, the hint of crossed legs, the fixed gaze of Sharon Stone in Basic Instinct.

Helena Tejedor‘s styling—alien hair, futuristic eyewear, minimal makeup—takes the imagery even further. It’s not about dressing Consani, but reprogramming her as a cyborg, half human, half digital. A natural extension of Coperni’s technological obsession, already defined with Bella Hadid’s spray-on dress.

In reality, the same energy of the fashion show is transferred here in avatar form: a body that moves between the human and the digital, and fashion that is not limited to showing clothes, but to opening Copernian servers where Alex Consani is the direct access, the login that activates that narrative.