Pucci is set to conquer the Autumn/Winter 2024 season with a launch that promises to break new ground: the Puffer jacket dubbed Iride. Under the creative direction of Camille Miceli, this iconic piece not only revives a legacy, but transforms itself to capture the attention of a new generation.
This multicoloured jacket invites us to embrace our bold and vibrant side. The mix of polychromatic motifs and graphic arcs unfolds in a palette of colours, ensuring that every appearance is unique. This print, which debuted in the 1970s, returns with renewed strength in four colour combinations.
The Iride Puffer campaign stars Alex Consani, the it-girl nominated for ‘Model of the Year’. Captured by Johnny Dufort, the campaign delves into a psychedelic world where the Iride print becomes the heart of the visual narrative. Each portrait radiates dynamism and personality, transforming the jacket into an icon.
This is not just a seasonal launch; it is a celebration of individuality and self-expression. The Iride is for those who dare to be seen, who understand that fashion is a powerful and often rebellious language. No matter what you do, this jacket is designed to be memorable.
Head over to the Pucci website and make sure you get your very own Iride Puffer before it sells out.
Through a campaign starring Amelia Gray, Pucci’s new collection revives the flow of the 70s.
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