All about Sprinter, Kylie Jenner’s new drink

A refreshing fruity proposal containing vodka and presented in a can.

Having established herself in the world of beauty and fashion, Kylie Jenner is now entering the food industry with a new product destined to become a hit with the masses: a fruit-flavoured vodka soft drink. It contains only 100 calories as it is naturally sweetened with juice extracted from these fruits and has a 4.5% alcohol content.

Sprinter was developed by the celebrity herself in collaboration with Chandra Richter, a doctor in molecular biology and an expert in the food and beverage industry. The duo spent more than a year working on the development of the product, testing countless combinations until they came up with the four final flavours: black cherry, peach, grapefruit and lime.

For the time being, it has been confirmed that the drink will arrive on 21 March in supermarkets and selected shops in the United States in an 8-pack of assorted cans. A European launch date has not yet been announced.