Reinforcing its commitment to a completely innovative brand experience, the jewellery firm has created an immersive project in its flagship store in Gran Vía (Madrid).
In this way, customers have the opportunity to access TOUS MANIFESTO in a unique way. Through the virtual showroom, installed during the month of October in the Gran Vía store in Madrid, 10 pieces of jewellery will be on display and two experience options will be offered. All those with 3D glasses will be able to interact with the pieces and, if they wish to purchase any of them, they will be able to select them virtually. This environment has also been recreated in 2D to make it fully accessible and will also be available from the home page of the website and the Meta Quest 2 application.
A project born from the TOUS Innovation Community, made up of multidisciplinary teams that explore ways of connecting with new communities and environments that are constantly seeking new forms of expression, such as TOUS, and which will reach more Spanish stores in the coming months.
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