Defined as ‘a destination where music, fashion, design and community converge’.
It seems that Pharrell never rests. Between directing Louis Vuitton Men’s, rewriting the auction model with JOOPITER, designing alongside adidas, and producing some of the most acclaimed hits, the creative polymath still has time to bring a new project to life: VIRGINIA.
As he himself has explained, it is an alias, a platform and a brand. All at the same time. A space designed to host Pharrell‘s future endeavours: from music releases and exclusive merchandise collections to live events and unprecedented collaborations.
‘Virginia is where I come from, but it’s also what defines me creatively. It’s my space to dream and a way to connect with other people who also dream,’ he says.
To mark the beginning of this new phase, VIRGINIA is launching its first limited edition capsule collection, which is now available at blackyachtrock.com. The collection includes everything from original garments adorned with fun logos to beachwear, accessories and everyday items.
As expected, the proposal is complemented by music. Pharrell has claimed BLACK YATCH ROCK VOL.1 CITY OF LIMITLESS ACCESS—the album released anonymously in 2024—as the first sound concept within the VIRGINIA universe.
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