The supermodel is entering the beauty universe through her new brand Ôrəbella.
After several months of rumours and speculation, all the details of Bella Hadid‘s latest project have finally been revealed, which, as she herself assures us, is the culmination of a dream. While it is true that Ôrəbella will focus on more beauty products, the first launch features three fragrances: ‘Window2Soul’ with floral aromas; ‘Salted Muse’ with woody notes and ‘Blooming Fire’ with a tropical style.
Each of the perfumes has a two-phase formula consisting of two layers. The first, composed of snow fungus and a blend of five oils of camellia, almond, olive, jojoba and shea; and the second, made with essential oils and a fine fragrance.
Bella‘s passion for fragrances began when she was diagnosed with Lyme disease. It was at that time when she and her mother became more interested in the aromas, a passion that united them even more and also joined her sister Gigi. For this very reason she wanted to create three different fragrances inspired by each of them and their different olfactory tastes.
All variants are genderless and vary according to the pH of the skin, which results in a different effect depending on the person using it.
Window2Soul, Salted Muse and Blooming Fire will be available on the Ôrəbella website from 2 May.
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