“All Yours” is born, the temple of responsible cosmetics

Have you ever imagined what a physical shop where you could find all the clean cosmetics brands you follow on Instagram would be like? You can stop imagining it because such a shop exists and it has just opened its doors in Barcelona (C/Consell de Cent, 308): meet All Yours. 

The cosmetics industry is changing, thanks to social networks we increasingly have access to brands with a philosophy and a concept that connect with our daily lives and are closer to our values: responsibility, sustainability, honesty… These brands manage to position themselves as the favourites of millennials (and not so millennials) anywhere in the world.

As much as online shopping has grown in Spain, it is still difficult for us to take the leap and buy new cosmetic brands. All Yours breaks this barrier and becomes the new home of honest cosmetics for those who think differently. A place where you will find the best selection of skincare products with clean, safe and planet-friendly formulas.

But what makes them different from the rest?

The All Yours multi-brand shop selects the labels with great care and following a very careful process. Their number one priority is to bring the best responsible cosmetics products to the consumer, which is why not all brands have a place in this space. The process begins with the search for brands mainly from Europe.

It is important that the brands have a unique philosophy that is compatible with All Yours. The company prioritises labels with natural or organic products (if they are certified it is an added value), with sustainable packaging or that donate part of their profits to a social cause. The next step (the most important) is to review the formulations of each of the products.

With the help of a team of experts, All Yours reviews every single ingredient to select only those cosmetics that are free of formulas considered harmful to health and the planet. These are compiled in the document The Safe List. Their aim is to be a cosmetics shop where you can enter with confidence knowing that you will find the best responsible beauty products without having to look at the label.

You will not only find facial, body and hair care products. Their proposal goes much further: fragrances, feminine sexual health products or products focused on wellbeing. Some of the brands are: Rassa, Nuori, Mamita Botanical, Cosmic Dealer, Rulls, Merme Berlin, Magic Egyptian, Cut By Fred, Dr.Bronner’s, Vera & The Birds, Aromatica, Quinque, Axiology, On The Wild Side, Ondo Beauty 36.5, Bastille, Superlativa and Abel, among many others.

Si no estás en Barcelona no te preocupes, All Yours acaba de lanzar su ecommerce donde poder disfrutar de esta exclusiva selección de cosmética. Además, pretende abrir más tiendas en España y en Europa, ¿qué ciudad será la próxima?