Next Sunday 15th September, nine emerging brands will unveil their collections during the 80th edition of MBFW Madrid.
Focusing on innovation, inclusion, diversity and sustainability, the Allianz EGO catwalk returns once again to IFEMA to give voice and support to new designers who represent the future of fashion. A total of 15 firms are candidates for the renowned award, including: Alineo Studio, ANIDIPLOSIS, BOULARD, CYPTA, DEVO⅃, DÜA DÜA, EMEERREE, Guillermo Justicia, JOPLIN ATELIER, JOSS BLAKE, JUAN VG, NIMPH, RDRS, THE CURIOUSERS and Zoe Oms.
All of them will present their latest proposals on the catwalk and, in addition, will have the opportunity to be part of the Allianz EGO Showroom, bringing their designs to all those attendees who so wish, who will be able to try on the garments and purchase them. In addition, the platform’s Espacio de Creación will serve as a creative refuge through very special workshops led by renowned professionals from the sector.
The winner of the Allianz EGO Confidence in Fashion Award will receive 6,000 euros for the creation of their next collection and professional advice for six months, which will allow them to strengthen their business vision with the help of UDIT (University of Design, Innovation and Technology).
The jury will be composed of Ana Rodríguez, director of MBFWMadrid; Andrés Aberasturi, curator of Allianz EGO; Maruca García Paredes, director of the Fashion area of UDIT; and Jorge Redondo, founder and creative director of Redondo Brand, who joins the select group of judges to evaluate the different proposals.
MAL Studio Custom Project, the winning brand of the previous edition, will kick off the day with the presentation of its collection ‘Axis Mundi’ with the participation of Alex Roca, athlete with cerebral palsy and ambassador of Allianz. Other firms that will also be present that day will be Alejandre, Anamingo, Arturo De la Rosa, Boltad, H05, Carlo Módenes, Santamarta and XVSTRANGE.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram