ALO unveils its Fall 2025 collection through Kendall Jenner

A proposal that blends minimalism, performance and a state of radical calm.

Under the idea that ‘luxury is well-being’, the Los Angeles brand once again features Kendall Jenner as the star of one of its most important launches of the season. After the debut of the Sunset Sneakers, ALO is back with new designs ready to conquer the wellness market.

The campaign, captured in the spectacular landscape of Amangiri (Utah), shows Kendall immersed in a narrative of tranquillity and strength. Scenes of horse riding, wild nature and conscious movements convey the idea that luxury is conceived as space, freedom and inner peace.

This is where the “Core” collection comes into its own, an ultra-refined capsule collection consisting of 10 essential pieces, personally selected by the it-girl and supermodel, which encapsulate the essence of ALO.

“ALO’s philosophy around wellness really reflects how I try to live: being mindful and taking care of myself from the inside out. Whether I’m travelling, on set, or just at home recharging, I always come back to the little rituals that keep me centred. That’s what ALO represents. I’ve been associated with the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, has made it even more special,” Jenner said in the press release.