The wellness brand ventures into the field of leather goods.
Combining Italian craftsmanship, intentional design and the philosophy that wellness is the future of luxury, ALO unveils its first collection of handbags. Designed in Los Angeles and handcrafted in Florence, the collection debuts with four silhouettes—The Voyage, Duffle, Odyssey Bowler, Tranquility Tote and Balance Bucket—made from responsibly sourced calfskin and suede.
Every detail has been meticulously thought out and crafted: hand-painted edges, custom-lined hardware, functional compartments and accessories that transcend aesthetics. But the most personal touch comes with the ALO crystals, which accompany each piece like authentic amulets: smoky quartz for balance, citrine for creativity, and rose and clear quartz. A detail that transforms each bag into an object charged with energy.
This foray into the world of leather goods reinforces the brand’s natural evolution and will be celebrated with a very exclusive launch in 23 of its Alo Sanctuaries, from Beverly Hills to Regent Street.
The campaign is signed by the great Steven Meisel, who has directed a series of images that exquisitely blend the aesthetics of haute couture with the essence of contemporary well-being.
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