Alpinestars RSRV presents THE TEAM

Alpinestars RSRV launches THE TEAM, but more than a collection, it seems like an X-ray of the engine from the inside, but from behind the scenes: the noise, the exhaustion, the smell of gasoline that doesn’t wash off even after three showers. It’s the part of motorsport that rarely appears in campaigns because it’s not “pretty,” but it is authentic. And here, finally, someone is highlighting its value.

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THE TEAM is based on a simple idea: a race is not won by the person who crosses the finish line, but by all the people who have worked hard to get there. And we’re not talking about motivational epics, but the reality you see at 5 a.m. in the paddocks: the coach who becomes a psychologist, the mechanic who lives with his hands open and raw, the veteran who knows when to accelerate without looking at the data, the rookie who still can’t control his adrenaline, the fan who gives everything without expecting anything in return. These profiles create a culture, an ecosystem, almost a tribe.

The collection does not attempt to “romanticize” motorsport. On the contrary: it captures that harsh environment where the discipline of the driver and the chaos of a live race mix. The garments have that functional, direct feel that you can easily imagine getting stained with oil or track dust. They are pieces designed to be lived in, not posed in.

The interesting thing about THE TEAM is that it understands that motor racing isn’t just a sport: it’s a community. Entire neighborhoods organize local races, workshops where you learn more about life than you would at any school, groups that grow around the sound of an engine that starts poorly but starts nonetheless. That energy—human, noisy, imperfect—fits naturally into the collection, almost like a documentary.

There are no heroes or stars here; there are real people moving the world of motorsports behind the scenes. THE TEAM, with Koffi as the star of the campaign, is just that: an ode to those who hold their breath before each start, those who don’t know if the race will end well but are there anyway. Fashion for those who truly live the culture of motorsports.

Available at alpinestarsreserve.com and at select retailers.