Ama Lou and Salomon merge music, style and expression

Through a unique gathering that celebrates the art of Britishness and the birthplace of the sports brand, highlighting its legacy of innovation.

The collaboration, which offers a new perspective on ambassadorial partnerships, has been confirmed with a campaign filmed in the Alps. In it, Ama Lou presents some of her most acclaimed songs such as I Came Home Late’, demonstrating once again the vulnerability of her lyrics and her great artistic evolution.

This establishes an emotive connection between art and nature, maintaining Salomon Sportstyle‘s commitment to combining functionality and design excellence that is embodied in the Speedcross 3 silhouette. A style that celebrates its comeback this year after reinventing itself by connecting with a community of creators whose goal is to pursue limitless self-expression and collective empowerment.