Amelia Gray becomes Desigual’s new ambassador

The supermodel and it-girl joins the brand as the face of the Autumn-Winter 2024 campaign.

Having participated in the Spring-Summer 2025 fashion show held in Barcelona last June, Amelia Gray continues to strengthen her relationship with Desigual and becomes an official ambassador. Her unique style and rebellious attitude fit perfectly with the spirit, values and essence of the brand, which is insatiably seeking to continue developing a fresher and more elevated image.

It is a strategic move to connect with younger audiences and loyal consumers, strengthening and expanding joy, creativity and innovation.

‘I feel very connected to Desigual, in the way they convey and celebrate self-confidence, empowerment and self-expression,’ says Amelia.