An Urban Decay line of sex products?

Urban Decay could be entering the sexual wellness industry with its first lubricant inspired by its setting spray.

The brand could be moving into the sexual wellness industry with its first offering, a lubricant it debuted last Saturday. The product was inspired by UD’s ‘All Nighter’ setting spray, and is “sweat-proof, chafe-proof and ready for 16 hours of play” with its Stay Wet technology.

The ‘All Nighter’ lubricant is aimed at people of all identities; it is a genderless product loaded with a positive attitude towards sex. Lubricants, and the sexual hygiene industry in general, are booming right now with Christina Aguilera teaming up with sexual wellness company Playground. So the beauty brand might be wanting to carve out its own niche in the industry.

Find ‘All Nighter’ on the Urban Decay website now.

In other beauty news, Hailey Bieber’s Rhode Skin launches a limited edition lip treatment.