On 12 February, the brand took its iconic ‘GETTING ROBBED’ proposition to the Big Apple.
EME STUDIOS continues to consolidate its position as one of the most disruptive brands on the scene. In its latest strategic move, it has decided to join forces with the Mercer Labs museum in New York and the American firm NaÏyo. Together they managed to create an unparalleled event in the city that never sleeps, which not only surprised by its originality, but also by the madness it unleashed.
500 attendees and more than 12 hours of queuing: hundreds of young people crowded from early in the morning, defying the cold and the snow, at the doors of the venue, wanting to be part of a show that promised much more than just clothes. And they were right. A total of 100 people and only 30 seconds to get their hands on the EME STUDIOS and NaÏyo garments.
The dynamic was simple: organised chaos. 17 boxes spread throughout the space available to the hundred lucky ones who had half a minute to steal as many pieces as they could. A frenetic frenzy and pure adrenaline.
But the action didn’t end there. Afterwards, an exclusive after-party was held with the presence of renowned figures such as Evan Mock, Bloody Osiris, Rickey Thompson, Rondo or NLE Choppa, who did not want to miss the special meeting and danced to the rhythm of the beats proposed by Tommy Gold and Delore.
In this way, the brand is celebrating its first foray into the US market, which will run until the end of March with a showroom open to the public.
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