Ann Demeleumeester’s first campaign since the arrival of Stefano Gallici

The Belgian company is starting a new chapter in its history.

Instantly recognisable for her enigmatic aura and reluctance to seek publicity, Ann Demeulemeester unveiled her first official campaign under the creative direction of Stefano Gallici a few days ago, which debuts just before the opening of her new shop in Milan during Fashion Week.

The images, captured by photographer Nikolai von Bismarck and styled by Elodie David, evoke Gallici‘s own personal narrative, as they were taken at Villa Manin, a majestic 18th-century estate located in Friuli-Venezia Giulia, near his hometown in northern Italy. The imposing architecture and history that permeates every corner of the villa provide the perfect setting to reinterpret the essence of Ann Demeulemeester in 2026.

Models Arthur Hargous and Svetlana Lethelier pose solo and as a couple, showcasing the key looks from the Spring 2026 collection, previously presented in Paris in October. The collection blends different eras, with elongated suits that reinterpret the Victorian era with a subtle play on proportions; flowing pink brocades reminiscent of the intimate atmospheres of 1970s hotels; and versions of Napoleon jackets combined with sheer dresses inspired by lingerie.

Más allá de la ropa, la campaña transmite un diálogo entre la historia, la arquitectura y la moda, en el que cada composición adquiere un significado poético y muestra cómo Gallici consigue honrar el legado de la Maison al tiempo que imprime su propia visión.

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