Apple launches the iPhone Air, its thinnest phone to date

Apple is redefining its catalogue with the iPhone Air, the thinnest phone it has ever produced. At just 5.6 millimetres thick, the new model replaces the former Plus and opens up a distinct space within the range. Thinness here works as both an aesthetic and strategic decision: simplifying form to signal difference.

The iPhone 17 family is organised around a clear narrative. The standard model grows in screen size and gains fluidity with the 120 hertz refresh rate that was previously exclusive to the high-end range. In the Pro versions, the redesign removes the square module and replaces it with a horizontal bar, a change that updates the silhouette and connects with other visual languages in the industry.

The Air positions itself as the standout object of the year. A fused 48-megapixel camera, eSIM-only compatibility and an external battery designed specifically for it reinforce the idea of exclusivity.

In the same vein, Apple’s other devices come with significant improvements. New AirPods Pro 3 introduce simultaneous translation and heart rate monitoring, extending their function beyond sound. The Apple Watch —Series 11, Ultra 3 and SE 3— are updated with a common language: more resistant screens, greater autonomy and a focus on health and connectivity. The incorporation of satellite connectivity in the Ultra 3 smartwatch sets it apart from other manufacturers.

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Overall, the launch of the iPhone Air works as an exercise in aesthetic coherence. Apple adjusts proportions, redefines lines and places strong emphasis on lightness and durability.