It all began on Friday, 17 October, when 26-year-old independent musician Sophia James — a former American Idol season 18 contestant who reached the Top 11 — decided to “bully the algorithm.” She uploaded seven almost identical TikToks in a row, each one labelling viewers as members of a numbered “group”. Her latest single, So Unfair, played in the background.
In the seventh video, James looked directly into the camera and said: “If you’re watching this, you’re in Group 7. I’ve posted seven videos tonight and this is the seventh. Just a little science experiment to see which one gets the most reach.”
The clip exploded overnight. By the time she woke up, “Group 7” had become the internet’s most coveted club. “Like Alakazam,” she told The New York Times. “The Group 7 video hit the algorithm, people just made it explode, and it turned into this hilarious, unexpected internet moment.”
The premise was absurdly simple, yet the internet took it seriously. Anyone who saw the seventh video proudly declared, “I’m in Group 7,” and flooded TikTok with memes, comments and videos celebrating their newfound membership. The algorithm fed them even more Group 7 content, reinforcing the illusion of a real club.
Even celebrities couldn’t resist the trend
Naomi Osaka posted a clip saying, “If you’re not in Group 7, keep scrolling,” while Outer Banks star Madelyn Cline greeted her followers with an enthusiastic “Good morning, Group 7 baddies.”
In the end, Group 7 simply proves the power of the algorithm — and the collective human desire to belong. What began as a light-hearted joke quickly became a perfect reflection of the internet itself: fast, absurd and, above all, impossible to explain.
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