Limited edition and designed in collaboration with Aries, the collection combines North London heritage with luxury streetwear.
This is the club’s first partnership with an independent brand and Aries‘ foray into the Premier League. It features 26 pieces in basic designs such as tracksuit sets, graphic tees, football shirts and designs in denim, nylon and jacquard, and more elevated designs such as the blue wool bomber jacket with embroidered detailing.
This special gathering highlights the values of togetherness and community that Arsenal and Aries share, featuring players Martin Odegaard, Alessia Russo, Bukayo Saka, Declan Rice and Beth Mead; loyal supporters Ghetts, ShyGirl, Lava La Rue, Kaya Scodelario, Clive Palmer and Knucks; as well as the vocal talents of London City Voices, who are part of the ‘Arsenal Faithfull’.
‘When you walk into the Emirates Stadium you are always struck by the diversity of fan groups represented by a sea of banners hanging all around you, and how these groups are united by this common shared experience,’ explains Sofia Prantera. ‘The campaign is inspired by the shared experience of fans and community; an experience that unites us despite our different creeds, beliefs, backgrounds, traditions, and the almost spiritual role that football can play in bringing fans together in a shared emotional experience.’
All pieces are available at official Arsenal stores, the Aries flagship store in London, ariesarise.com and Selfridges London, as well as selected retailers.
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