Text by Ana Franco.
Get your tent ready and arm yourself with patience if you want to get your hands on the new MoonSwatch coming out this month, as it may cause queues outside selected Swatch stores. It wouldn’t be the first time. Although the impact of a new MoonSwatch isn’t what it was in 2022, when this series was launched and turned the watch industry upside down, it still has a lot of pull. And this one will only be sold on 9 August (one per person and per store), so if you don’t get one then, you’ll have to resort to the second-hand market afterwards.
In addition, this unreleased version, called Mission to EarthPhase Moonshine Gold, is very attractive because it features Snoopy with his friend Woodstock and because it has touches of Omega‘s yellow Moonshine gold, which we already saw in the 2023 MoonSwatch Mission to Moonshine Gold line. In this case, it is the two moons on the moon phase display that are coated with this material. One of them is wrapped in a fishing net, as the full moon we will see in August (on the 9th) will be the Sturgeon Moon, named by the ancient tribes of sturgeon fishermen who caught this fish in summer.
The watch also includes a terrestrial phase indicator, a complication that Swatch introduced last year, which shows what the Earth looks like from the Moon. Our planet also rotates (the Earth‘s cycle lasts 29.5 days, like the Moon‘s), but here it rotates to the left, as it works in reverse to the Moon: when there is a full moon, a new Earth is visible, and when there is a new moon, a full Earth is visible.
One of the most entertaining features of some MoonSwatches are the hidden phrases scattered across their dials, which can only be read under ultraviolet light. On this occasion, it says ‘I beat everybody…’ and is repeated on the back of the case, under the battery cover. This refers to the fact that Omega‘s original Speedmaster Moonwatch, the benchmark for MoonSwatches, beat other brands such as Rolex and Longines in the competition organised by NASA in 1964 to find a watch that its astronauts could wear.
With a quartz movement and a diameter of 42 mm, the Mission to EarthPhase Moonshine Gold is made from Bioceramic, like all other MoonSwatches, and this time it has been fitted with a rubber strap with a Velcro fastening, instead of being made entirely from Velcro. Its price: 385 euros, at the top end of the Swatch range.
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