Ray-Ban.EXE: futuristic dystopia and Korean pop culture
In a world ruled by humanoid machines that erase memories, identities and differences, a robot named EV11 discovers a briefcase with a pair of Clubmasters inside.
Head of Content & Project Manager
In a world ruled by humanoid machines that erase memories, identities and differences, a robot named EV11 discovers a briefcase with a pair of Clubmasters inside.
Shot in bustling local European markets, the FW25 campaign plays with the theme of similarities.
Paseo de Gracia woke up covered in posters confirming what many had been expecting: the firm’s definitive arrival in its hometown.
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