Rocky’s Matcha in partnership with Awake NY launches another limited edition matcha by Mr. Kiyoharu Tsuji.
Since Awake NY opened its Lower East Side flagship in May, the Angelo Baque-led urban apparel imprint has been serving Rocky’s Matcha to Midtowners with its full-service in-store bar. Now, the fashion brand is expanding its partnership with the premium matcha purveyor.
Previously, Rocky’s Matcha invented a year-round exclusive flavour for Awake NY: samidori matcha that is shade-grown, hand-picked and stone-ground in Uji, Japan from Mr. Kiyoharu Tsuji. Celebrating this special relationship, Awake NY has created a full range of apparel, a signature cup and a matcha.
Samidori offers a sweet and creamy taste and is the smoothest of Tsuji-san’s offerings. Like all Tsuji-san matcha, this matcha is shade-grown, hand-picked and stone-ground. This matcha tin is available exclusively online at rockysmatcha.com and at the Awake NY flagship shop.
Awake NY engages the New York community in Drop II Fall 2023.
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