Back to 1998 with Puma: Cell Endura

Puma celebrates the anniversary of one of its cult sneakers: Puma Cell Endura.

Original from 1998, the Endura promises to become a #must this fall. With a 00′ aesthetic, in which showing the performance mechanisms of the shoes was indispensable, the Endura arrives to position Puma in the retro-chunky market.

The Thunder in OG worked well, but the rest of the colorways went quite unnoticed. Now with Cell Endura, Puma (@puma), has a unique opportunity to position itself in the right place – although this will depend on the management of the launch -.

Puma: Cell Endura

Now, 20 years later, the model has returned, we already know that the shoes of the 90’s with running silhouettes are returning to the forefront of fashion. This modernized Endura, faithful to its OG, has been updated only through new materials, and new production techniques; we have increased in comfort but without losing an ounce of its essence.

The launch will take place on the 4th of October (140€) at selected retailers like Vrients and we are completely sure that the Sold-Out will soon appear. #musthave