Awaken the farmer in you with the virtual farming experience that Balenciaga has just launched in an exercise focused on raising awareness of biodiversity.
Through augmented reality, the fashion house provides users with a farmer with whom they can cultivate crops and tools and techniques that, transferred to real life, increase and improve the quality and health of the land. In this way you will acquire new knowledge such as the importance of rotation, composting or the different types of waste that exist.
The launch of the experience is accompanied by an investment in eDNA, the new technology that measures and monitors levels of biodiversity in the environment, which Balenciaga has decided to invest in. The results obtained from this analysis help not only companies but also landowners and farmers to become aware of the health of the ecosystem.
Click here and discover first-hand the new eco-friendly proposal.
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