Balenciaga launches skiing-inspired mini-game

To celebrate Balenciaga’s first skiwear collection, which launches on 15 November 2023 in shops worldwide and on balenciaga.com, the Parisian brand is launching the Balenciaga Skiwear Mini Game. The game features two avatar options wearing animated interpretations of the newly launched ski products, which encompass technical products, protective accessories, snow gear and sports equipment.

Players dressed in Balenciaga ski wear have to ski down a slalom course (complete with downhill gates) through extreme weather conditions. In an attempt to stay on the slope for as long as possible, the speed of the game increases and the weather conditions get worse the longer you stay in the mini-game.

Upon completion, players can enjoy rewards such as wallpapers and exclusive stickers. A global leaderboard shows your ranking among other players. The contest, which started on 11 December and runs until 31 January 2024, will rank the top players in each designated zone and award them with a physical prize from the Balenciaga ski collection.