Balenciaga to return to the beauty industry in 2025

With the relaunch of its iconic fragrance ‘Le Dix’.

Conceived by Cristóbal Balenciaga in 1947, the perfume will return to the market as a tribute to the House‘s Paris headquarters, and will mark the beginning of a new era. This return comes against a backdrop of strategic renewal within Kering, with the creation of the Kering Beauté division in 2023, which aims to expand its presence in the beauty industry through Balenciaga, Bottega Veneta and Alexander McQueen.

The launch of ‘Le Dix’ is just the first step and is expected to continue with an expansion into multiple make-up products, a field completely unknown to the Maison. In addition, the iconic BB logo has been registered for use on this cosmetics line, reaffirming Balenciaga‘s intention to make beauty a natural extension of its universe with new products that will reflect its avant-garde and minimalist aesthetic.