Balenciaga x Lamborghini: ¿tuning couture?

Balenciaga headquarters smells of gasoline.

10 photos

Photos of Agel, Liz and Abdou posing next to a Lamborghini Revuelto in front of Stef Mitchell, the campaign photographer. Nineties racing key, oversize bomber jackets, leather, and the Lamborghini Temerario printed on a graphic the as if it were a merch of Duki or Travis Scott.

The collection -filmed months ago in the FW25 fashion show- is already here and we can find everything: ready-to-wear, bags, jewelry, accessories and more merchandising than a Formula 1 team, but with the logo of the Italian bull occupying the space previously held by traditional fashion houses. Balenciaga has gone all the way into the Lamborghini garage.

There are T-shirts that look like pit crew uniforms, leather jackets that could be in Need for Speed Underground, and Hourglass bags with the Lamborghini shield as if they were millionaire dealership key rings. There’s even a “Dashboard” clutch that replicates the key fob of the new Lamborghini Temerario, as if losing your car keys is even a bit demodé.

The collaboration will not be limited to clothing. In several flagship stores of the brand, exactly in Rue Saint-Honoré in Paris, Sloane Street in London, and Taikoo Hui in Shanghai, there will be driving simulators by Vesaro, sculptures by Yngve Holen made with car parts – yes, a special edition of the Art in Stores project with sculptures by Yngve Holen reinterpreting mechanical parts of Lambo-; and also augmented reality experiences with the Apple Vision Pro to explore the Lamborghini Temerario as if you were the one who will be driving it. Spoiler: no. Although the very “tech fetish” experience, very turbo-couture you get.

To see the collection in more detail, you can click on balenciaga.com.