Ballantine’s and Hens celebrate Christmas ‘A su manera’

Offering a special carol that stands as the soundtrack of these special dates.

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This year, Hens and Ballantine’s have decided to change the discourse and give a twist to Christmas clichés. Together, they present a song that celebrates love in its purest and most spontaneous form, breaking the mould to invite us to experience a more intimate and less conventional festive season. A track that aligns with Ballantine’s ‘Stay True’ statement, which encourages us to be ourselves, to forget expectations in order to embrace new emotions and experiences.

Instead of the classic carols laden with bells and syrupy choruses, the artist delivers a track that captures the magic of sharing moments with that special someone. A very personal atmosphere, sincere and true to his style, accompanies the idea of toasting with a Ballantine’s and celebrating Christmas in your own way, without rules or artifice.

‘Music has always been my medium to tell real stories, as I live and feel them, and to connect with people in the everyday. This collaboration with Ballantine’s has not only allowed me to break with tradition and create something authentic, that comes from me, but it also fits perfectly with how I understand these dates: as a time to enjoy without traditions that don’t feel like your own’, says an excited Hens.

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Adeline Villard, Senior Brand Manager at Ballantine’s, says: ‘In this collaboration with Hens, we wanted to perfectly capture the Ballantine’s ethos that the most important thing when celebrating is to celebrate in an authentic way, and definitely in your own way.’

This collaboration is not just a song; it’s a manifesto. With it, Hens and Ballantine’s reaffirm their commitment to authenticity, inviting us to leave the rules behind and reinvent traditions according to what makes us happy. Because celebrating Christmas is not about following a script, it’s about making it your own, your way.