Bang & Olufsen has been creating sound and visual experiences for almost a century with a focus on useful design, passionate craftsmanship and engineering excellence. People are increasingly demanding their own version of their favourite product. Based on this evidence and drawing on the company’s extensive experience in working with many different materials and shapes with design as its hallmark, B&O has driven the creation of a bespoke programme: Bespoke.
With this proposal Bang & Olufsen wants to inspire, ignite people’s imagination and invite them to dream about the colour or finish they would like to have on their favourite headset or speaker. For B&O, aluminium is their star material. They started working with it in the 1960s, when their engineers were fascinated by its properties. Now they have come up with a new Hazy Blue colour for the Beoplay EX.
The colour Hazy Blue is inspired by the changing spring sky: the last breath of the winter cold is left, but the sun is shining with a promising hope: blue skies. Beoplay EX Hazy Blue offers up to eight hours of playback on a single charge, plus advanced noise cancellation. They’re also waterproof, making them perfect for travel in spring showers. The Beoplay EX Hazy Blue colour range will be limited to 200 units.
‘More and more people are looking for first-class craftsmanship and tailor-made products. They don’t want mass-produced pieces, but something unique and very personal. To meet this demand, we are proud to announce the launch of our Atelier Editions. These products are made to order only, extremely limited and truly personal. They have all been created by our Bang & Olufsen Atelier personalisation team,’ says Kristian Teär, Managing Director of Bang & Olufsen.
Beoplay EX Atelier Hazy Blue will be available at bang-olufsen.com and selected shops from 23 May 2024.
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