On the occasion of the opening of the new CR7 LIFE MUSEUM in Hong Kong, BAPE and Cristiano Ronaldo present a collaboration that goes beyond a simple brand partnership. The collection creates a dialogue between streetwear and the intensity of one of the most influential athletes of our time.
At the heart of the proposal is a reinterpretation of BAPE’s iconic REFLECTION CAMO, now in a deep green that reflects the identity of CR7 LIFE. This colour choice acts as a visual symbol, connecting the disruptive attitude of urban fashion with the determination of high-performance football.
The collection includes two T-shirts that balance presence and minimalism. One features the classic Ape Head over the new green camouflage. The other opts for subtlety, featuring a small Ape Head, the CR7 LIFE logo, and the inscription “Ronaldo 7” on the back.
The BAPE x CR7 LIFE collaboration will be available globally at the end of August 2025. It reinforces the idea that fashion is a language capable of merging different worlds and creating shared cultural narratives.
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