BBC Ice Cream, which encompasses Billionaire Boys Club and Ice Cream, which is owned by Pharrell and Nigo, presents a new release for the festive season.
The limited edition capsule offers a luxurious feel fused with the original ICECREAM DNA, worn by London-based artist Nasty Brian in the campaign. The collection includes a sweatshirt, a T-shirt in white and a T-shirt in black with the brand’s curved logo in red rhinestones and a screen-printed emblem on the back.
The launch also includes an exclusive version of its iconic Running Dog denim trousers with a gradient graphic of a running dog with diamonds on the front. Plus an embroidered IC stamp on the back. The trousers are made from 100% denim, while the T-shirts and sweatshirt are 100% cotton.
The exclusive EU launch of ICECREAM is available from today at bbcicecream.eu and the London flagship shop.
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