Since his arrival at Manchester City, the Norwegian has not stopped breaking records, and his list of achievements includes Champions League and Premier League titles in every season he has played in England, as well as an impressive number of goals in a single Premier League season. But the Haaland star is not just limited to what he does on the pitch, he is also making waves off it.
The striker has just unveiled his new short film in collaboration with Beats by Dre, with whom he has an official ambassadorial relationship. The film, which follows in the footsteps of ‘The King & Viking’ campaign, takes the viewer to the wild landscapes of his native Norway. In this cinematic journey, Haaland is shown in the Norwegian forests, a visual metaphor for his power and resilience, while the narrative explores not only his strength, but also his unique personality.
Throughout the film, Beats not only highlights the footballer, but also showcases its most iconic products, such as the Beats Fit Pro, Beats Solo 4 and Beats Pill, which accompany the striker both on and off the pitch, further cementing his connection with the brand. A clear example of how Haaland continues to expand its presence, not only as an athlete, but also as a pop culture icon.
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