Bella Hadid becomes the official face of Chopard

The Swiss jewellery house has chosen the supermodel and it-girl as its global ambassador.

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Her timeless elegance and impeccable attitude have made Bella Hadid the perfect candidate to represent Chopard‘s luxury jewellery pieces, which she has already worn on numerous special occasions such as the red carpet at this year’s Cannes Film Festival.

Thus begins an exciting journey that marks a new chapter in the jewellery house’s history, while supporting Bella‘s career and propelling her to continue to position herself as one of the most empowered women in the industry.

‘Bella embodies the spirit of Chopard: a harmonious blend of effortless elegance and zest for life that are truly enchanting and perfectly match what our watches and jewellery represent. We are delighted to embark on this new journey together’ assures Caroline Scheufele, Co-President and Artistic Director of Chopard.