Bella Hadid remains the muse of Miss Sixty

The relationship between the supermodel and the brand continues to evolve and consolidate in a Y2K key.

After recapturing the essence of Miss Sixty for the SS25 season and starring in its latest campaigns, Bella Hadid dares to unlock the next level by signing her own capsule collection. Thus, a new shared chapter is born, reinforcing the cultural weight of an aesthetic that has been organically built up over recent years between both parties.

Inspired by the era that most influenced her personality, the collection draws on personal memories and the influence that Miss Sixty had on her teenage imagination: nostalgic silhouettes, vintage designs and, of course, plenty of Y2K attitude. Low-rise flared jeans, cropped, fitted tops and figure-flattering shapes find their ultimate expression here.

Denim is not just ‘another material’, but rather the conceptual basis of the collection, accompanied by the brand’s unmistakable hallmarks such as ruby red buttons, metallic details and the classic 60s star motif.

And if that weren’t enough, Bella also co-directed the campaign creatively, reimagining a 1990s shopping centre with a surrealist touch and references to Mean Girls and Jennifer’s Body. All captured through the lens of photographer Yasmine Diba.