BERSHKA celebrated the reopening of its shop in Valencia, located at number 32 of the emblematic Calle Colón, with a big event that filled the store with music and trends. The space, which incorporates the new BERSHKA image, has 1385 square metres (sales) distributed over 2 floors, making it one of its largest shops. This new space, designed by the creative studio CULDESAC, features a renovated interior and furniture created especially for this establishment.

During the celebration, guests were able to enjoy the music of artists such as GYNEBRA, LOVE YI, ELE DJ and STEVE LEAN, while they visited the different areas of the establishment. In addition, a tooth gems service by the SANTAGEMZZZ studio was made available to the guests. Guests at the celebration were able to experience the different services and spaces focused on facilitating customer shopping or creating new in-store experiences to share on social networks.

8 photos

BERSHKA Immersive

As an exclusive element, BERSHKA presents “Immersive”, an immersive art installation that will be available in-store for a limited time where customers will be able to create unique content to share on social media.

This phygital project, created in collaboration with MESHROOM by MSHR & powered by “LANDSCAPES”, represents an exciting milestone in the intersection of technology, design and user experience, taking the brand’s identity to a new level of engagement and connection with its audience.

It is a space designed to immerse visitors in a multi-sensory journey that fuses art, technology and brand storytelling. Inspired by the idea of creating an oasis of experiences, “Immersive” becomes a portal to a universe where the boundaries between the physical and the virtual are blurred.