Jamie Reid’s Neo Romantic girls dream of a past they never lived while embracing an aesthetic that renews the boho style of the early 2000s and combines the antique with the contemporary, the delicate with the bold. In an increasingly fast-paced and digital world, they find solace in craftsmanship and authenticity, creating a new stage through their relationship with fashion. This is captured by the creative in the latest editorial directed for the fashion brand Bershka.
The storyline of the British creative director’s latest editorial for Bershka is enriched with delicate, softly flowing fabrics that create an ethereal, romantic silhouette. Crochet and lace add a touch of delicacy and sophistication, while leather introduces a bold, modern contrast. Ruffles and bows add a touch of femininity and grace, while snake prints infuse a slight air of rebellion.
All garments and accessories are available at bershka.com and in BERSHKA shops.
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