BERSHKA SERIES “Own Your Power” explores the limits of style

Bershka presents BERSHKA SERIES “Own Your Power“, a new chapter within its most experimental line, in which the brand continues to challenge established codes of material, design, and attitude. SERIES is the territory where Bershka reinvents itself, transforming trend into a form of personal expression and turning style into a statement of power.

The campaign, directed by Simon Cahn and produced by Division, consists of three short films conceived as trailers for imaginary movies. Each story shares a common thread: Own Your Power, an invitation to self-confidence and individual expression. The pieces will be revealed over the coming weeks, setting the pace for the launch of the different drops within the collection.

The visual and aesthetic proposal of this new SERIES is built around a palette that balances neutral and radiant tones, featuring powder pinks, grey melange, black, white, and metallics. Textures take centre stage as the true creative axis: washed-effect cottons, velvet-finished or sequinned denim, faux leather and strass covering everything from T-shirts to skirts. Each piece is designed to create contrast, volume and texture, weaving a narrative that blends sensuality, character, and creative freedom.

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Between gothic and preppy

The first drop of SERIES moves between two complementary worlds. Dark Goth pays tribute to the most rebellious aesthetic, featuring micro-shorts, faux leather mini-dresses, velvet flare jeans, and tops with chain straps. Meanwhile, Preppy Cute reinterprets femininity from an ironic and contemporary angle, introducing balloon silhouettes, sweatshirt-and-skirt cotton sets with strass, and a trompe-l’œil bra T-shirt that breaks away from the traditional structure of the look.

Washed sweatshirts and T-shirts act as versatile bases, allowing layering and proportion play while adding texture and balance. The universe is completed with accessories that reinforce the collection’s character: crystal tiaras, bow- or heart-shaped earrings, shoes with bow details, and faux fur scarves.