Bershka debuts the new SS22 season by revisiting the most iconic styles from the 70’s to the 2000’s, displaying an infinite range of possibilities that draw from the latent urban trends.
For the video and the editorial, Bershka has counted on the collaboration of Daniela Blasco and Pablo Bortons, two Tiktokers and dancers style references who now wear this constellation of top trends from different decades.
Within the eclectic collection, we can find flow 2000 looks such as low waist flare jeans combined with screen glasses or clocking color looks in denim. The cut-out technique is also present in garments such as the blue dress with gathers and crochet in the flare trousers.
The brand also reimagines styles such as retro classic preppy with pieces inspired by tennis uniforms and 90’s Britt by bringing back the heritage check, moccasins and the floral effect in graphic prints. The kidult phenomenon is also very present through colorful prints and fun accessories, while neo grunge is found in clashing prints, checked baggy pants and patched denim jackets.
BERSHKA TIK TOK CHALLENGE
As this is such a special launch, Bershka wants you to be part of the new campaign with a dance challenge through its TikTok.
Participants will have to share a video on their profiles replicating the choreography of the challenge with the hashtag #y2kbershka. The 10 winners will win a voucher for a Bershka shopping spree and a special pack with some of the most iconic items of the decade, including a bluetooth speaker so they can keep the rhythm going wherever they go.
You can get your hands on all the garments and accessories from the new SS22 campaign in Bershka shops and at www.bershka.com.
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