Beyoncé to launch her own hair care brand

Under the title ‘Cécred’, the artist delves into the beauty industry.

In May 2023 Beyoncé shared on her personal Instagram account an image of what appeared to be lab samples of hair creams and serums next to a photo of her as a child in a hair salon. Just below, a short description read: “How many of you knew that my first job was sweeping hair out of my mother’s salon? Destiny’s Child started out singing for the customers while they were having their hair done.”

Now, almost a year later, it all makes sense. On 20 February, Cécred capillary will be launched with a series of exclusive products to take care of your hair.

At the moment, no further information about the launch has been revealed, but we are sure that it will be a sales success. Make a note of the date if you don’t want to miss out.

And speaking of beauty… Drake expands its fragrance offerings with ‘Carly Musk’ oil.