On 23 September, Bianca Censori shared a link on Instagram to a website with a simple message: “Bianca”. A date — 13 October — and a registration form are, for now, the only clues.
Speculation points to fashion. Although the website does not detail the content of the launch, the gesture suggests the creation of a personal universe. Everything hints at a quiet but deliberate narrative: a personal name, minimal typography, and a heart-shaped button.
The move sits within a broader context. Earlier this year, Ye announced the arrival of YZY women’s. In the same message, he warned competitors and criticised corporate exploitation. He also defended independence as a condition for innovation.
It is still unclear whether Bianca Censori will be part of the YZY constellation or if it is an entirely autonomous project. In any case, the launch opens up a new scenario.
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