On 21 January, SKIMS opened its special Valentine’s Day shop, and the campaign was brought to life by none other than BLACKPINK’s Rosé. The superstar becomes the muse of the new collection of Kim K’s brand, which brings a line of intimates designed for love in all its forms. With touches of hearts and kisses, this collection redefines romance with a fresh and sensual air.
Rosé makes it clear: ‘Valentine’s Day has always had a special place in my heart. Perhaps because it’s so close to my birthday, it feels like a second round of celebration’. The collection, made up of nightdresses, dresses and outfits full of femininity, captures that unique energy that she herself exudes: ‘I had an incredible time shooting this campaign. I hope everyone feels as empowered and beautiful in these pieces as I did’.
SKIMS founder Kim Kardashian herself was quick to highlight the perfect connection between the brand and it girl of the moment, Rosé: ‘Every SKIMS campaign aims to be a milestone, and Rosé embodies that perfectly. Her elegance, her energy, her presence… she has it all. This collection is romantic, playful and full of personality, and she has represented it brilliantly’.
Don’t miss out on the most coveted collection of the year and shop your favourite pieces on the SKIMS website.
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