Dyson has appointed BLACKPINK’s Jisoo as its new brand ambassador. To celebrate, they have launched a new campaign starring the K-pop star as she uses the brand’s products. Among them, the most viral tool the Dyson Airwrap, which has since become one of the most sought-after beauty products. “Jisoo is aspirational, modern and timeless beauty that plays an important role in celebrating natural beauty and elevating hair health. We are thrilled to welcome it to the Dyson family,” adds Kathleen Pierce, president of Dyson Beauty.
“I’m really excited to be an ambassador for Dyson hair care products, which I use every day. I’m always interested in maintaining healthy hair. The intelligent heat control in Dyson hair care machines prevents hair damage caused by extreme heat and helps maintain healthy hair effortlessly, which is why I use Dyson hair care machines. Dyson products have always been essential to me. They help me create simple and beautiful hairstyles with less effort,” said the K-pop band member Jisoo.
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