Born in Roma Extradose: The new olfactory era of Valentino Beauty

Valentino Beauty bursts into a new olfactory era, taking the Born in Roma fragrances to an unparalleled intensity. Born in Roma Extradose for Uomo and Donna will be launched in 2025, redefining what we mean by power, sensuality and audacity.

Since its debut in 2019, Born in Roma has been more than a perfume: an ode to the indomitable soul of the Eternal City. Inspired by the majesty and paradoxes of Rome, its fragrances have captured the essence of a city that never stops evolving. Now, with Extradose, Valentino takes this vision even further, expanding the complexity of each note and offering a sensory experience of absolute purity, where power and permanence become a language all their own.

The concept behind Born in Roma Extradose is none other than the representation of a bold, fierce, irreverent generation. One that does not seek to be understood, but to be felt. One that dares to express itself without limitations, from the depths of authenticity. The fragrance fuses with the skin, it remains, it is embedded, it reveals itself. It is not just a scent, it is a statement of intent.

For Donna, the fragrance becomes a sensory reflection of the Roman night, intensified with a cassis accord that evokes the vibrant freshness of sunset in the Italian capital. Underneath this layer, a concentrated rum bursts through with strength, bringing a twist of unrelenting femininity, while a touch of extra vanilla adds the final touch of magnetism, enveloping the fragrance in a halo of hypnotic sensuality.

Uomo, meanwhile, follows the same path of bold sophistication. The vetiver becomes more pronounced, deeper, while the lavandin blends in a precise balance with a complex spicy blend. It is a perfume that invites reflection, but also action. The city is its muse, but its power lies in its ability to reinvent itself, to always be one step ahead.

With Born in Roma Extradose, Valentino enters the territory of haute perfumery, where concentration is not just a technical question, but a philosophical one. With this bold reinterpretation of the Born in Roma line, the brand not only amplifies its original scents, but takes them to a new dimension, where boldness and permanence set the pace.

Following the impact of Born in Roma Intense in 2023, the Extradose proposal raises the bar, confirming that luxury is not afraid to be bigger, more intense.

Charli XCX is the new ambassador for Valentino Beauty.