As with the previous campaign, BOSS continues to delve into the inspirational stories of its protagonists, the same stories that have led them to become true BOSSes.
Through world-famous faces such as Naomi Campbell, Gigi Hadid, Khaby Lame and Lee Minho, the BOSS FW2023 campaign offers a more intimate insight into the personal stories of these change-makers. They are joined by American football quarterback Patrick Mahomes and British actress Suki Waterhouse, who are introduced as new brand ambassadors through short video capsules reflecting on their journey and rise to the top.
The new BOSS collection offers an elegant mix of textures and casual styles that reflect the brand’s signature know-how and determination. With a retro-modern feel, nature-inspired colours and prints mix with a nostalgic range of greys to create a unique selection of garments.
Scroll through the gallery above to discover all the details of the campaign, captured by Mikael Jansson and directed by Trey Lard.
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