BOSS debuts monogram

An invitation to unleash the power within and make a difference.

The Double B is presented as the symbol of the authentic BOSS, continuing the inspirational movement that began with the #BeYourOwnBOSS campaign. Now, the message goes further and manifests itself in the form of a monogram with the aim of delving deeper into how personal choices have led us to become the BOSS we are today.

That’s why the brand’s SS24 collection presents a sophisticated selection across all categories, combining the presence of impeccable tailoring with casual wear and eye-catching accessories. Most feature the Double B monogram, a new concept loaded with meaning and emotion.

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