Bottega Veneta delves into the vastness of the desert landscapes of Utah and Nevada to present its Winter 2024 campaign, a visual journey that captures the raw and profound essence of winter with an innovative and evocative approach. Under the lens of photographer Rahim Fortune, the campaign unfolds a narrative that fuses luxury and nature in a setting that challenges and redefines the boundaries of fashion.
The campaign revolves around themes such as introspection, resilience and rebirth. Fortune has chosen dry and barren settings to highlight how, even in the most inhospitable environments, life persists and finds its way. The images feature the models, sometimes in poses that convey a sense of adventure and freedom, and other times with a more determined attitude, reflecting inner strength and determination.
Each photograph is an immersion in the duality of life in the desert, where the majesty of empty landscapes contrasts with the delicacy of flora that survives in extreme conditions. Close-ups of fragile plants, tenaciously emerging amidst the harsh environment, add a layer of depth to the campaign, symbolizing the intersection between strength and vulnerability.
Bottega Veneta’s winter 2024 campaign not only focuses on fashion aesthetics, but also invites deeper reflection on life and nature. The images captured in these desolate landscapes not only present the collection in a new light, but also reflect the spirit of overcoming and elegance that the brand has cultivated throughout its history.
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