Brent Faiyaz, American singer, songwriter and producer, becomes the new face of GUESS JEANS. The campaign, conceived by Nicolai Marciano, and captured by photographer Liam MacCrae -known for his work with Stüssy and Stone Island- places Faiyaz at the center of a totally pristine scene.
Continuing with the narrative of highlighting emerging leaders in fashion, art, music and culture in general, GUESS JEANS reinforces its presence by betting on multifaceted talents. On this occasion, it adds Faiyaz to its ranks and debuts in its new campaign. The singer wears key pieces from the collection, such as the iconic denim trucker jacket and the G16 straight leg jeans, both made with the innovative GUESS AIRWASHTM, technology, which redefines denim through sustainable processes.
“GUESS JEANS is a timeless staple of American fashion, and it’s an honor to be a part of such a strong and iconic heritage,” says Brent Faiyaz of his involvement in the campaign.
In addition to its commitment to denim, GUESS JEANS continues to consolidate its global presence. Since its relaunch in 2024, the brand has expanded its reach with openings in Amsterdam, Berlin, Orio al Serio, Athens and Kosovo, as well as pop-ups in key cities such as Paris, Barcelona, Milan, Istanbul and Warsaw. In 2025, new flagship stores are expected to open in Tokyo and Los Angeles, reinforcing its market positioning.
With this new collaboration, Brent Faiyaz joins a list of cultural leaders who have been and continue to be part of the GUESS JEANS universe, including Beabadoobee, Kai-Isaiah Jamal, Gene Gallagher, Iris Law y Trent Alexander-Arnold.
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