BTS’s Jin joins Gucci as a global ambassador

The K-Pop superstar has been chosen by the House to represent its codes and continue writing its history.

His “warm and friendly personality, truly magnetic, and his unique style” have helped the Gucci team to formalize this very special appointment. This has been confirmed by Sabato de Sarno, the creative director, who could not be more excited and adds that he is “a generous and extraordinary artist, able to move people with his music”.

From now on, Jin will represent the prestigious fashion house in exclusive events such as red carpets, press conferences and all kinds of special meetings. He will also star in some of the most relevant campaigns announcing the new proposals conceived by de Sarno.

He is the latest K-pop artist to sign with Gucci, joining Hanna, Lee Jung Jae, Park Gyu Young and Jay Park.

And speaking of new partnerships… Channing Tatum becomes the face of Versace Eros.