Burberry continues to feature leading figures from all walks of life to present its collections. This time, the house has captured the essence of sporty luxury with its latest spring-summer 2024 campaign, without forgetting its British essence.
Captured in London by Tyrone Lebon, Burberry’s new campaign uses classic English settings such as London’s cobblestone streets, overgrown canals and the townhouses of London’s aristocrats, which serve as a backdrop to highlight Daniel Lee’s refreshed, more urban and sporty vision. This new elegance is presented through a constellation of global stars such as footballer Bukayo Saka, the singer Tems, who join iconic entertainment figures such as Damon Albarn and Rachel Weisz. International models such as Amelie Steel and Jourdan Dunn, also share the spotlight, creating an eclectic mosaic of urban chic, with each shot emblazoned with Lee’s revamped Equestrian Knight logo.
Daniel Lee, true to his focus on the House’s core values and heritage, expressed with his September runway show that he wanted to make clothes for people, for everyday life. With this premise in mind, the campaign highlights pieces such as a striking yellow tartan coat, handbags and cozy plaid scarves, which tap into Burberry’s cosmopolitan clientele. But the undisputed star of this campaign is the iconic Burberry trench coat, which appears in multiple forms. From more traditional cuts to sleeveless versions and cropped styles, Lee has reinvented the brand’s classic in multiple ways.
The Burberry SS24 campaign, which is already unfolding on the brand’s social networks, marks the beginning of a new season where British fashion meets urban dynamism and sportsmanship, creating a dialogue between tradition and modernity.
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