Burberry launches its SS25 campaign, It’s Always Burberry Weather: London in Love, an ode to the city that never ceases to amaze, under the creative direction of Daniel Lee. This cinematic offering transports us into a narrative that fuses British romantic comedy with the vibrant and, of course, unpredictable atmosphere of London’s weather. Through a series of seven clips, the brand pays homage to the iconic love stories that flourished in the 90s and early 2000s, capturing the essence of the city’s most everyday yet timeless romances.
Lee states with certainty: ‘It’s about humour, optimism, but most of all, the unpredictable nature of our wonderful British weather’. A story that not only celebrates love, but also the ability to adapt to the surprises of the environment. The stars include Kate Winslet, Aimee Lou Wood, Nicholas Hoult, Naomi Campbell, Liu Wen and David Gandy. A stellar cast brings to life this contemporary tale, in which even a Burberry knight, clad in armour but without a word, becomes a character as enigmatic as he is symbolic.
The Burberry experience expands through its window displays, transforming each shop into a visual haven that evokes the freshness of London’s summer. Clusters of wisteria and pastel-toned flowers decorate the spaces, an accurate representation of how the city’s streets come alive when spring is at its peak. These floral details, complemented by whitewashed cladding inspired by London’s historic architecture, offer a fusion of natural and urban elements, a nod to the modernity and tradition that defines Burberry.
The timeless essence of Burberry
Burberry’s classic trench coat, the garment that transcends time, is reinvented once again for summer 2025. Since its creation by Thomas Burberry in 1879, this icon of protection and sophistication continues to evolve, maintaining its waterproof, lightweight and versatile essence, making it the essential all-weather piece. This heritage is embodied in the Castleford trench coat, a lighter and cooler model designed with a partial lining ideal for warmer seasons.
From reinforced cotton jackets to fluid silk dresses, the collection is characterised by a lightness that doesn’t sacrifice distinction. Precise cuts, draping details and strategically placed zips ensure perfect adaptability for the fast-paced, ever-changing pace of modern life. The blend of wool fabrics, innovative Prince of Wales check and viscose-woven Burberry Check reflect the tradition and innovation that are the heart and soul of the brand.
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